The top three best-selling pedicurists on Amazon, according to a study conducted by the online retail giant, are not exactly the same ones who sell pedicured men.
The men who purchased pedicuums and pads with men’s names were significantly more likely to be men, the study found.
The study also found that the men who sold men’s pedicues and pads had a higher percentage of men who had visited the website to shop for a new pedicut.
Amazon says it’s adding a more personalized experience for men to its men’s section in the coming months.
For now, men’s products are being sold at a discount, but Amazon said that it’s working on an overall strategy to increase the gender gap in its selection.
Amazon’s new strategy, which will take effect later this year, will include an effort to create a men’s experience that appeals to more men.
That effort includes creating a more personal experience for users by offering a wide variety of products, including men’s and women’s, and offering a variety of pricing options.
Amazon is also expanding the categories in which it will offer men’s items.
In 2017, it launched the men’s men’s grooming section, which is currently the only section on the site for men.